Privacy Policy

1. Introduction

The Prettiest Pieces ("we," "us," or "our") operates the website at theprettiestpieces.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, create an account, make a purchase, or otherwise interact with our services.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Site.

2. Information We Collect

Information You Provide

• Account Information: Full name and email address when you create an account.
• Profile Information: Phone number and shipping address (street address, city, state, ZIP code) when you update your profile.
• Order Information: Items ordered, order type (full price or offer), offer details, and order status.
• Payment Information: Payment card details are collected and processed directly by Stripe, our payment processor. We do not store your full card number on our servers.
• Communications: Information you provide when you contact us through our contact form, including your name, email, subject, and message content.

Information Collected Automatically

• Cookies & Tracking: We use essential cookies for authentication (Supabase session cookies). With your consent, we also use analytics cookies (Google Analytics) and marketing cookies (Meta Pixel, Google Ads). See our Cookie Policy for details.
• Usage Data: When analytics cookies are enabled, we collect information about how you interact with our Site, including pages visited, time spent, and referral sources.

3. How We Use Your Information

• Process and fulfill your orders
• Send you transactional emails (order confirmation, status updates)
• Manage your account and provide customer support
• Improve our Site and services through analytics
• Deliver targeted advertising (with your consent)
• Prevent fraud and ensure the security of our Site
• Comply with legal obligations

4. Third-Party Services

We share your information with the following third-party service providers:

• Supabase: Authentication and database hosting. Stores your account information, profile data, and order records.
• Stripe: Payment processing. Receives your payment card information directly. See Stripe's Privacy Policy.
• Vercel: Website hosting and deployment. Processes server requests.
• Google Analytics: Website analytics (with your consent). See Google's Privacy Policy.
• Meta (Facebook): Advertising and conversion tracking (with your consent). See Meta's Privacy Policy.
• Google Ads: Advertising and conversion tracking (with your consent).

5. Cookies & Tracking Technologies

We use cookies and similar technologies on our Site. For detailed information about the cookies we use, how to manage them, and how to change your preferences, please see our Cookie Policy.

6. Your Privacy Rights

California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose about you
• Request deletion of your personal information
• Opt out of the sale or sharing of your personal information
• Not be discriminated against for exercising your privacy rights
• Correct inaccurate personal information

Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA) Residents

Residents of these states have similar rights, including:

• Access and obtain a copy of your personal data
• Request deletion of your personal data
• Opt out of targeted advertising and the sale of personal data
• Correct inaccuracies in your personal data

To exercise any of these rights, please email us at info@theprettiestpieces.com with the subject line "Privacy Request." We will respond within 45 days of receiving your verifiable request.

7. Do Not Sell or Share My Personal Information

When marketing cookies are enabled, information about your browsing activity may be shared with advertising partners (Meta, Google) for targeted advertising purposes. Under California law, this may constitute a "sale" or "sharing" of personal information.

You can opt out at any time by clicking the "Do Not Sell My Information" link in our website footer, or by managing your cookie preferences. We also honor the Global Privacy Control (GPC) browser signal as a valid opt-out request.

8. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. Order records are retained for accounting and legal purposes. If you request account deletion, we will delete your personal information within 45 days, except where retention is required by law.

9. Children's Privacy

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete that information. If you believe a child under 13 has provided us with personal information, please contact us at info@theprettiestpieces.com.

10. Data Security

We implement appropriate technical and organizational measures to protect your personal information. Payment information is processed directly by Stripe using industry-standard encryption and is never stored on our servers. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: